For Immediate Release
Contact: Matt Mattson, President

COLLEEN COFFEY TO LEAD PHIRED UP'S NEW RESEARCH BOARD

CARMEL, IN -- Colleen Coffey, co-author of I HEART RECRUITMENT and experienced researcher, will re-join the Phired Up team starting July 15th, 2010 to lead the company's new Research and Assessment Board.  Coffey has remained a close friend and advisor of the company, but now returns in an official part-time role to lead Phired Up's new research initiative. 

Coffey will continue her work outside of Phired Up as a very busy, dynamic, and high-impact speaker on mental health issues for college students - available through Campuspeak.  Phired Up strongly supports Colleen's work on this issue, and recommends her highly as a speaker.

"Colleen was an early groundbreaking part of our team.  She worked with Jessica [Gendron Williams, V.P., Women's Education] to build the recruitment education curriculum for Phired Up," said Matt Mattson, President of the company.  "We're so happy to have her back, and in a capacity to do something else she's amazing at -- conduct innovative, eye-opening research that advances our field and supports Phired Up's mission and values."

The Phired Up Research and Assessment Board will be charged with answering important research questions in order to uncover empirical evidence that instructs organizations on how to recruit and retain a higher quantity of higher quality members.  Working to support specific clients and, as often as possible, to educate the larger public, this team of researchers promotes Phired Up's reason for being and values. This board will be built over time and made of volunteers and other research and assessment experts that can help create data-driven solutions that support the growth of membership organizations.

Coffey is a doctoral student in the field of Leadership where her primary research focus is program and impact evaluation on educational methods surrounding mental health and college students. Colleen holds a Bachelors Degree in Social Work from Belmont University and a Masters in College Student Affairs from Eastern Illinois University where her thesis focused on sorority recruitment. She is a trainer, instructional designer, and researcher. Colleen has been the principle investigator on three major research projects and has served as a secondary investigator, consultant, and advisor to countless others.  She is a seasoned, intelligent, and charming speaker on mental health (available from Campuspeak), sorority recruitment, and many other topics.  She has significant experience working for her sorority national staff and several other non-profit organizations as well.  Colleen is a proud member of Alpha Sigma Tau and lives in Nashville.

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